PICK UP location for all Periwinkles Bakery orders:

Rochester Deli (143 W. Broadway, Waukesha) our Parent Company and our Retail location

Pickup Hours:
Monday –Thursday 10-2:45 p.m.
Friday 10-7:45 p.m.
Saturday 10-2:45 p.m.
**We are currently asking for a minimum of 72 hour notice for all orders**
Dates are booking very quickly.

PHONE ORDERS are still called in to Periwinkles Bakery • (262) 522-9888
Tuesday – Friday 9-2:45 p.m.

Your neighborhood bakery

aliciaChef Daniel Strackbein, owner of Rochester Deli, Inc. and Periwinkle’s Bakery on Broadway, LLC is a fully trained certified Chef and self-taught baker who while working alongside Pastry Chefs at some of the most prestigious clubs in Florida and Wisconsin developed a real passion for baking from scratch. With her father’s guidance spanning close to a decade in the family business, Chef Dan’s daughter, Alicia Schuster, became the head baker and wedding cake consultant in the family Deli’s rapidly growing bakery division.

Inspired by the guidance of our loyal Rochester Deli customers, Periwinkle's Bakery on Broadway became a project of love and opened on October 18, 2013. An opportunity for expansion next door to the Deli allowed Alicia the ability to develop a brand of her own, in a kitchen of her own, with a baking team of her own, all with the loving support of her proud father.

Our family recipes incorporate fresh, premium ingredients along with hard work and love to offer you the finest dessert selections. We hope you recognize the importance we place on quality and great customer service and allow us the opportunity to be your neighborhood baker. Visit Rochester Deli for a wide variety of our signature desserts.

Contact us at:

Phone: 262-522-9888


European Style Tortes

European Style Torte

Our made from scratch European style tortes are three layers of cake, two layers of filling and beautifully iced using our own butter cream.

Please order 72 hours in advance, or check our daily selections of popular flavors. During our busy, holiday seasons, please allow at least one week’s advance notice for special orders

The "Original" Macaroon


This deliciously moist and light cookie is bursting with almond flavor and dipped in silky, milk chocolate.

A crowd pleaser for any specialty occasion or as a much deserved treat.

Sweets, sweets and more sweets


We welcome you to visit our family bakery and introduce you to a variety of our handmade pastries, pies, cookie bars and signature desserts.

Selections vary daily, please call ahead to guarantee availability.

Check out some of our other sweet creations

lemon shortbread cookies
pumpkin pie
cookie bars
apple pie
french silk pie
peanut butter balls
periwinkle bakery case
fruit bars
red velvet cake

Periwinkle's Bakery on Broadway LLC | 141 W. Broadway, Waukesha, WI 53186 | 262.522.9888

E-mail | Rochester Deli